How do you know a result is real and not a lucky week?
Every claim SquareUp makes is meant to be one you could check yourself.
A number that only ever goes up and never explains itself is a number you should not trust. Plenty of tools show you a big figure and hope you feel good. That is theatre, and merchants can smell it.
SquareUp is built the other way. A result is measured against a real before and after, so it reflects the sale the store actually earned. It waits until the result is real before it says anything, and it will quietly take a claim back if the result stops holding. What is predicted is kept separate from what is measured, and there is a trail a skeptic could follow. If there is not enough data yet, it says so instead of making something up.
Do this
Trust the results that are measured against a real comparison and shown with their evidence, and expect an honest not-enough-data-yet instead of a guess.
You get
You act on results that are real, and you never get talked into a lucky week dressed up as a win.
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How much does the team do on its own, and what needs your yes?
You decide where the team acts on its own and where it stops to ask.
Do you still own your store and your customers?
Your design, your customers, and your data stay yours. SquareUp works for you, not the other way around.
How is your data and your customers' data handled?
Clear rules on what is collected, why, and how customers stay in control.
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