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SquareUp
Compare SquareUp

They give you apps. We give you one brain.

Shopify, Wix, and the rest give you a store and a stack of apps to run yourself. SquareUp is one brain that sells, brings customers back, and runs the busywork. Here is the honest difference.

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SquareUp vs Shopify and Wix

  • Turn a paid click into a sale

    SquareUp

    Sage recommends, bundles, and closes
    Shopify
    Partly: Chat assistant
    Wix
    Partly: AI site chat

  • One brain, not twelve apps

    SquareUp

    Ramu runs the back office, asks first
    Shopify
    Partly: Sidekick copilot
    Wix
    Partly: AI helpers

  • Sell where they already talk

    SquareUp

    Sells on WhatsApp and by voice, one agent
    Shopify
    Partly: Via apps
    Wix
    Partly: Via apps

  • Bring the buyer back

    SquareUp

    Maya remembers buyers and follows up
    Shopify
    Partly: Email plus apps
    Wix
    Partly: Email tools

  • Know what actually worked

    SquareUp

    Vera briefs you every morning
    Shopify
    Partly: Dashboards
    Wix
    Partly: Dashboards

  • Get found when shoppers ask AI

    SquareUp

    Scout gets you cited in ChatGPT answers
    Shopify
    Yes: Agentic Storefronts
    Wix
    Partly: Via protocols

  • Switch without losing your look

    SquareUp

    Roop rebuilds your store from Shopify
    Shopify
    Partly: Store export
    Wix
    Partly: Import tools
One brain, not a pile of apps

A team that runs your store, not a stack of apps you run

Every other platform is a store plus a stack of apps that never talk to each other, and their AI is a chatbot bolted on top. SquareUp keeps your exact website as the skin and rebuilds what is underneath into one truly AI-native brain that does all of it. Your shoppers, your margin, and your data stay with you.

Negotiation

It haggles to a floor you set, and never shows it

Set a floor price. Your seller negotiates up to three rounds, locks the deal for an hour, and never reveals the floor. No incumbent platform does this today.

Everywhere shoppers are

The same seller on web, WhatsApp, and voice

One seller, one catalog, selling over web chat, WhatsApp, full-duplex voice, and assistants like ChatGPT and Gemini. Not five disconnected apps bolted together.

Shopify gives your team better tools. SquareUp is the team. It owns the outcome.

Compare feature by feature

A dedicated, honest breakdown against each platform.

SquareUp vs Shopify

See the breakdown

SquareUp vs Wix

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SquareUp vs BigCommerce

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SquareUp vs WooCommerce

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SquareUp vs Salesforce

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Questions

Is SquareUp live?
SquareUp is in private beta and runs on real stores. Join the waitlist and we reach out personally when it is your turn.
How is this different from Shopify's AI?
Shopify gives your team better tools. Sidekick is a copilot for you, the merchant. SquareUp is the team: its agent faces the shopper and does the selling, recommends, bundles, negotiates within your floor, and closes the sale, in your brand's voice.
Do I own my shoppers and data?
Yes. The agent sells on the front of your own store and channels, so the shopper relationship and the data stay with you, not inside someone else's assistant.

Decide for yourself. Shop a real one.

See a SquareUp store sell by talking to it, then get in line to build yours.

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Based on public information as of July 2026. Product names are trademarks of their owners; no affiliation or endorsement.