Everything we have shipped.
The complete changelog since day one. A new entry lands with every launch.
July 2026
27 launches
Try the live demo
See a real store solve the problems that sting: winning the sale, bringing shoppers back, and getting found. Switch between the storefront and the back office, and book a call when you are ready.
Every tab shows you what it does
Open any part of your back office and it introduces itself: what it does on its own, and where you just approve. On your first visit, Ramu walks you through running the store.
Find your store by problem
Browse everything by the problem it solves, meet the team that owns each outcome, and compare us tool by tool. Tell us what is slowing your growth and the whole site rearranges around it.
Bring your Shopify design
Import your Shopify storefront and keep your exact design, then run it on SquareUp with everything built in. We show you how closely each page matches your original before you publish.
Keep every version of your design
Save, preview, and publish versions of your store design, and roll back any time. Ask the designer to change wording, links, or layout in plain language, and only your draft changes until you publish. See how fast each version loads for real visitors.
A test result you can trust
Your test scorecard now reads in plain words with a clear verdict, shows the lift as a range so you know how sure we are, watches that the visitor split stays fair, and lets you set the goal before you start so it can never be changed to look good later. We keep checking as visitors arrive and never call a win early.
See the featureMerchandised for the moment
Your storefront now reads the weather, the season, and what is selling to arrange the shelf for everyone from the first visit, with a taste-matched Picked for you even before a shopper is known.
See the featureTest which product order sells more
Run an A/B test on how your products are ranked, see which order wins on your goal in plain language, and promote the winner to your whole storefront in one click.
See the featureTest anything on your store
A/B test your headline, sections, product order, or call to action against your live store. Design a variant by describing it, and keep the version that sells more.
See the featureRevenue by source
See which sources actually drive sales, with sessions, carts, and revenue side by side for every source and medium.
See the featureSEO for every product
Edit each product's search title and description, and let an assistant draft them and propose rewrites for pages slipping in search, always waiting for your approval.
See the featureShow up in AI search
Publish a knowledge card AI answer engines can read, plus a command center to track whether the major engines cite you, in preview.
See the featureChange your currency safely
Switch your store currency without double charging or surprising a single subscriber. Your whole catalog re-prices at an editable suggested rate, and every subscriber keeps the period they paid for, then confirms the new price before any charge.
Your storefront adapts to each shopper
Home and browse now reorder for each visitor, so every shopper sees what they are most likely to buy first, while search engines always see one stable order.
See the featureSubscribe and save
Put any product on a schedule: shoppers pick Subscribe and Save on the product page, trials start free, and cards are saved for renewals.
See the featureExplore every feature
Every SquareUp capability now has its own deep page on the site, reachable from a rebuilt features hub and a new menu.
A page for every feature
30 deep feature pages across 7 problems, so you can see exactly what your store would run.
The waitlist opens
SquareUp enters private beta. Join the waitlist and we reach out personally when it is your turn.
Photo and video reviews
Shoppers add photos and video to reviews from verified purchases. Their media and star filters show on the product page, a photo wall block drops anywhere in your storefront, and fake review screening runs in your queue.
See the featureSee your store live
Watch shoppers move through your store in real time, see visits by country, and check a finance view of what you actually keep after fees and refunds.
See the featureBundles, upsells, smarter discounts
Add frequently bought together, cart upsells, tiered bundles, and smarter discounts with a built-in margin floor. The price shoppers see is exactly what they pay.
See the featureAI newsletters and win-back flows
Draft a full newsletter with AI, test subject lines, send at each shopper's best hour, and automatically reach browsers who left and buyers who lapsed.
See the featureEmails from your own domain
Customize every receipt and shipping email, send from your own domain, and see every send in one Email home.
See the featureCheckout fraud screening
Risky orders are held before they ship. Review them in one queue and approve or reject in a click, with the shopper always notified.
See the featureRamu learns how you work
Ramu picks up how you run your store and works your way. See everything it has learned, and reset it anytime.
See the featureConnect more of your stack
Connect EasyPost or ShipStation for shipping rates, TaxJar, Avalara, or Quaderno for live checkout tax, AfterShip for tracking updates, and Weglot to translate your storefront.
Approve your designer's storefront
Your designer's custom storefront now previews live, and you approve it with a clear before and after view.
See the featureJune 2026
48 launches
The apps marketplace
Browse 163 apps and connect your email, ads, product feeds, shipping, and payment tools in a few clicks.
Storefront designer
Tell AI what you want your storefront to look like, watch a live preview on web, tablet, and mobile, then publish when it looks right.
See the featureAI product photo studio
Generate new product photos or enhance the ones you have, compare before and after, and attach the winner to your listing.
See the featureRamu on every page
Your ops assistant now floats on every back office page and can work every feature from chat.
See the featureProduct Q&A
Shoppers can ask questions right on your product pages, and AI drafts the answers for you to approve.
A/B test your storefront
Test headlines, banners, and buttons with multiple variants, see which one sells, and let winners go live automatically. Sage can even propose the tests.
See what drives sales
Track every visit back to its campaign and source, see the revenue your AI assisted, and watch your store live.
See the featurePersonalized engraving
Offer engraving on any product. The shopper's text follows the order from cart all the way to fulfillment.
Blog, contact form, exit offers
Turn on a built-in blog, a contact form, exit-intent offers, and order alerts with no third-party tools.
Search-ready store SEO
Your storefront now ships structured data for search engines, and AI can draft your store SEO for you.
Countdown timers and trust badges
Add countdown timers and trust badges to your pages to give hesitant shoppers a friendly nudge.
Rich shopping cards in chat
Shoppers get product cards, carousels, compare tables, and one tap add to cart right inside the conversation, on web, WhatsApp, voice, and AI assistants.
See the featureSearch by vibe
Ask Sage for floral, cozy, or romantic and real products come back. A search never ends empty handed.
See the featureRamu answers out loud
Ask your back office anything and hear a short spoken answer. Your morning briefing reads itself out loud too.
See the featureA mic that just works
Shoppers can speak instead of type in any browser, watch the words appear, and review them before sending.
See the featurePlain english team roles
Describe a role in your own words and it becomes real permissions that grant and limit exactly what each teammate can do.
See the featureRamu staffs your team
When Ramu sees you carrying too much alone, it offers to bring in a teammate, drafts the role, and sends the invite once you confirm.
See the featureSend the store to a friend
Anyone exploring the demo store can send it to a friend with a personal note, right from the chat with Sage.
Simulate your store, size the payoff
Pick your industry in the new store simulator and see how an AI storefront sells, then run your own numbers in the ROI calculator.
WhatsApp carts reach checkout
Shoppers who build a cart in WhatsApp can complete their details in the chat and finish paying on your storefront through a secure link.
See the featureGuardrails on everything Sage says
Sage cannot show a wrong price or an unproven product claim. Anything ungrounded is stripped back to your real catalog facts before a shopper sees it.
See the featurePrivate receipts, tighter refunds
Order receipts and tracking links open only for the buyer, and only teammates you gave the refund permission can issue a refund.
New pages to explore
A rebuilt features page, honest comparison pages, a plain guide to agentic commerce, and the first field notes on the blog.
Invites open a live demo
A personal invite now opens a real demo store that welcomes you by voice, stocked and ready to explore before you sign up.
See every shopper's journey
A new Audience tab shows each shopper's full journey, from first visit to purchase. Ask Ramu about anyone.
See the featureSage leads the whole storefront
Your storefront is now one flow. Shoppers browse and chat with Sage anywhere, with discovery rails always on.
See the featureSeller chat for everyone
Shoppers and your team can drive Sage and Ramu fully with a keyboard or screen reader, including approving or declining actions.
Team roles and permissions
Give teammates preset or custom roles, transfer ownership when needed, and everyone sees only what their role allows.
See the featureRamu takes on more
Ask Ramu for your sales numbers and more back office help. Requests beyond a teammate's role go to the owner to approve.
See the featureShopper privacy controls
Your storefront honors Do Not Track and Global Privacy Control, lets shoppers opt out, clears old activity data on a schedule, and switches off with one control.
Your AI asks before acting
Sage and Ramu show you a preview and wait for your approval before any sensitive move, and every action is logged.
See the featureBack office on your phone
Run your whole console from your phone, with a slide-out menu and tap-friendly tables.
A clearer, livelier console
Live numbers, plain status chips, guided setup steps, and small celebrations across every console page.
Give a month, get a month
Share your invite link, and when a friend joins you both get a free month.
See the featureSage adapts to every page
Sage knows which page your shopper is on and tailors its help to that moment.
See the featureGuided first steps
First-time shoppers get a welcome, tips, and a tour on your storefront, and you get the same in your back office.
Buy right in the chat
Sage walks a shopper from question to paid order inside the conversation, then wins back abandoned carts.
See the featureThe living storefront
Your homepage composes itself from your live catalog and keeps reshaping as your store changes.
See the featureMove your store in minutes
Connect Shopify, paste your old site's address, or just describe your store, and watch it build itself.
See the featureRamu, your back office
Ask Ramu about sales, stock, or shoppers. It answers instantly and waits for your approval before anything sensitive.
See the featureVoice shopping
Shoppers can talk to your store out loud, ask for products, and hear answers back.
See the featureStore design studio
Restyle your storefront with themes, colors, fonts, and sections, and preview everything live before you publish.
See the featureLaunch a complete store
Run your whole store in one place: catalog, cart, checkout, orders, promos, shipping, and tax.
Meet Sage, your AI seller
Sage greets every shopper on your storefront, answers questions, recommends products, and sells around the clock.
See the featureNegotiation with a price floor
You set a floor price Sage never reveals. It haggles within your limits and logs every deal for you.
See the featureWhatsApp commerce
Shoppers can chat, browse, and buy from your store on WhatsApp, with the same AI seller replying.
See the featureSell inside AI assistants
Let outside AI assistants browse your catalog, so shoppers find your products wherever they already chat.
See the featureCRM, campaigns, and automations
Every shopper lands in a built-in CRM, and email campaigns plus lifecycle automations follow up for you.
See the featureWant all of this selling for your store?
Join the waitlist