What should you do in your first 30 days on SquareUp?
A simple plan to go from imported store to your first repeat customer, without hiring a team to do it.
The first month decides how the next year feels. Not because of one big launch, but because of a handful of small things you either turn on now or keep meaning to. This is the plan we walk new stores through. Do it in order and you will not skip the parts that quietly matter.
You do not need a growth team, an agency, or ten apps to run it. SquareUp is the team you do not hire, so most of these steps are you deciding what you want and the team doing the work underneath. Give it about thirty minutes a day.
Step 1: get your store in and looking like you
Bring your store over so it looks exactly like it did before, down to the fonts and the spacing. Walk your own site on your phone the way a customer would, from the home page to the checkout, and fix anything that reads wrong. A store that looks like itself is a store people trust with a card.
Step 2: plug the leaks before you spend a dollar on ads
Turn on the boring things that stop money from leaking. Set up returns the way you actually handle them, refunds and exchanges, and stop the shaky orders before they ship. Switch on cart recovery so a shopper who leaves gets a nudge where they already are, on email or SMS. These pay for themselves before your first campaign.
Step 3: point traffic at it and read the honest truth
Connect the channels you already sell on and send real traffic. Then read what actually happened, measured against a real before and after, so the number you see is the sale the store earned and not a lucky week. When you can trust the number, you can act on it.
Step 4: go get the second order
A first order is a customer you rented. The second order is a customer you own. Turn on a simple win-back so a first-time buyer hears from you again, on the channel they used to buy: an email or a text. Most repeat buyers come back sooner than you think, if you give them a reason.
Step 5: double down on what is already working
Look at what sold and what did not, and put your next month behind the winners. If a big season is coming (Black Friday, the holidays, back-to-school), get the store ready now instead of the week before. Ending the month knowing your one best product and your one best channel is worth more than any single sale in it.
Do this
Work these five steps in order, about thirty minutes a day, letting the team do the work under each one.
You get
You end the month with a store that looks like you, the leaks plugged, honest numbers you can trust, and your first repeat customers already coming back.
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Want the team that does this for you?
SquareUp is the team you don't hire. We let a few stores in at a time, and set yours up in your brand.
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