Skip to content
SquareUp
White glove setup

A blank builder stares back at you.

You have no time to design.

A real designer sets you up.

A designer sets up your store. In your brand.

Design, tone, voice, and language, shaped with you by a real person. You launch already sounding like you.

Join the waitlistShop the live demo
  • A real person sets you up
  • Part of the private beta, not an add-on
  • Usually live the same day
Roop, Store designer

Your AI team

Run by Roop, store designer.

Why it matters

Never alone in a tool

A real person sets you up. You are not dropped into a blank editor on day one.

Your brand, not a template

Design, tone, voice, and language, shaped from what you already have.

Your seller sounds like you

the seller's persona, tone, and greeting are tuned in the same setup, so its first conversation is on brand.

Fast now, yours forever

Usually live the same day, and everything stays editable in the studio after.

How it works

How the white glove setup works

One founder, one Instagram feed, one store that sounds like her.

  1. Step 1 of 4

    You share what you have

    • We reach out personally when it is your turn in the private beta.
    • She sends her Instagram, her packaging shots, and her product list.
    • No brand book needed. Whatever you have is enough to start.

  2. Step 2 of 4

    A designer composes your store

    • Colors, type, and mood come from her feed and her packaging.
    • Hero, sections, and pages are composed in the design studio, with a live preview.
    • Have a store already? Its look and catalog come across with the migrate wizard.

  3. Step 3 of 4

    Your voice goes into the seller

    • Persona, tone, and greeting are set so the seller speaks like her.
    • It never calls itself an AI to her shoppers.

  4. Step 4 of 4

    You review, then you go live

    • She reviews the store and the designer refines it with her.
    • Publish when it reads as her. Usually live the same day.
    • Everything stays editable in the studio, so launch day is not lock in.

A real person. Your real brand. The same studio you keep.

White glove setup is how coming on board works in the private beta, not a paid add-on. Your designer builds in the same design studio you keep after launch, so nothing about your store is ever locked away from you.

Everything in the box

The service

A dedicated designer, in betaA personal reach-out at your turnYou bring it, they build itReview and refine before launchUsually live the same day

What comes across

Shopify and WooCommerce connect directlyAny public store, by URLYour site's look, a blueprintCatalog, images, variants together

What gets set up

Theme, colors, fonts in your lookHero and sections, composed and orderedAnnouncement bar and socials wired inAbout, FAQ, and policy pages

The voice

Persona, tone, greeting tuned with youA greeting that sounds like youNever calls itself an AIEverything stays editable after

Live in three steps

1

Join the waitlist

SquareUp is in private beta. We reach out personally when it is your turn.

2

Share your brand

Your site, your Instagram, your packaging, your catalog. Whatever you have is enough.

3

Review and launch

Your designer hands back the store, you refine it together, and you are usually live the same day.

Goes well with

All features

Seller safety and control

Your rules, approvals, and a full ledger

Learn more

Migration

Move over, live the same day

Learn more

Design studio

Your brand, your look, in minutes

Learn more

Fair questions

What does the designer actually do?
Takes what you have, your site, your Instagram, your packaging, and sets up the store in your design, your tone, and your language. You review, they refine.
Is this an extra service I pay an agency for?
No agency. It is how getting started works at SquareUp: a real person sets you up as part of coming on board.
What if I have no brand assets yet?
Then you shape one together. The designer builds you a clean, ownable look from what you like, and everything stays editable in the studio afterwards.
Does the seller get my voice too?
Yes. Tone, phrasing, and greeting are part of the setup, so the seller sounds like your brand from its first conversation.
Sells more

You launch sounding like you, from day one.

Switching feels risky

Launch looking like you, from day one.

Join the waitlist and a designer sets your store up with you, in your brand, usually live the same day.

We only use this to reach out when your spot opens.

We use your email and phone only to talk to you about getting in. See our privacy notice.