How shoppers find you through ChatGPT and other assistants.
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The hype says AI is the new storefront. The honest answer: it is real, it is growing fast, and it is still small. Here is how to read it without overreacting.
Shoppers are starting to ask AI assistants what to buy. Here is how your store can answer, sell, and keep the shopper without becoming a feed.
The vendor numbers are enormous and a little too good. The honest answer is that most chat widgets help less than they claim, and the reason matters.
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