Where your store quietly loses money, and how to plug it.
3 notes
The subscription is the cheap part. The apps you add to make the store actually sell are where the money quietly goes every month.
The refund is the part you see. The shipping both ways, the handling, and the item that comes back unsellable are the real bill, in every market.
A prepaid order almost never comes back. Once you see that gap, a small prepaid nudge pays for itself.
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