How do you sell on more than one channel without doing double work?

Reach customers where they already are, while your store stays the single source of truth.

1. 1

   Step 1: start from your store, not a marketplace

   Keep your own store as the home base that you own. Marketplaces and social shops are good places to meet customers, but you do not want your whole business living on rented land.

2. 2

   Step 2: add the channels your customers actually use

   That might be Instagram, TikTok, and a marketplace like Amazon. Pick where your buyers already are, not everywhere at once.

3. 3

   Step 3: keep stock and prices in one place

   Sell the same product in three places and you need one number for stock and price, or you will oversell and confuse people. Let your store be that one number.

4. 4

   Step 4: bring the buyer home

   A sale on a marketplace is a start. Give that buyer a reason to come back to your own store next time, where the margin and the relationship are yours.

More in Run your store

How do you set up payments so checkout just works?

Give shoppers the way they already like to pay.

How do you handle orders and shipping day to day?

A simple routine so orders go out fast and customers always know where things stand.

How do you cut returns and stop the orders that come back?

Returns are pure lost money: a sale you already won, gone, plus the shipping both ways. Here is how to bring them down.